CONNECT with us CONNECT with them

The Hispanic market can be intimidating. A different language.
A different culture. We speak that language. We are that culture.

At Orcí we harness the power of human connection to create strong and enduring relationships between
brands and Latino consumers. For many advertisers, building these relationships can be challenging.
Get to know us. We'll connect you.

Test your Hispanic IQ

Congratulations! Here are your results:

The Hispanic Market seems complicated, but we can help you understand it.
Partnering with us gives you a direct connection to the fastest growing demographic out there.
So c'mon! Let's nurture that little Latino inside all of us.

Connecting the dots

We put the pieces together so you can see the bigger picture.

Strategy

Strategic innovation helps us keep pace with the fast-evolving consumer. Our proprietary Consumer Network Marketing® model helps us to connect with our target more effectively and efficiently. Our Total Market Mining® planning methodology helps us to analyze audience composition, and gives us deep insights into how to engage and motivate our target consumers. Our new Division, COr®, addresses the New General Market, since multicultural consumers make up an increasingly large proportion of the English-language media audience.

Mission

We harness the power of human connection by building and strengthening relationships. Between brands and target consumers, with our clients, our consumers, our communities, and with each other.

Connecting with our past

Looking back to build a successful future.

In 1986 Hector and Norma Orcí established Orcí as a minority-owned and operated advertising agency specializing in the US Hispanic market. With our early groundbreaking work for clients like Disneyland, the INS Amnesty Program, American Honda and Pepsi-Cola, the awards kept coming. So did the new accounts. Over the years we have launched over 30 major brands into the Hispanic market, helped to educate Corporate America about Latino consumers, and partnered with key community organizations to address vital community issues.

Today, our impressive client list and more than 25 years in operation attest to our success in building profitable, lasting connections. Between brands and consumers, with our clients and their vendor partners, and with the communities we serve.

We look to the future with the second generation at the helm. Andrew Orcí was named President & CEO in 2010. He carries the pioneering DNA that has distinguished our agency from the beginning.

Connecting with integrity

Leadership We lead by example and hold ourselves accountable.
Learning We are constant learners, always expanding our capabilities and vision.
Teamwork We create breakthrough work through teamwork and collaboration.
Truth We tell the truth, to our clients, to our vendors, to each other, and to customers.
Respect We treat each other well, give and receive constructive feedback, and support each other's success.
Fun We help to make Orcí a stimulating and fun place to work and grow.

We've got connections

How we connect

Honda Civic 2014

#GolGol

TV Campaign

Honda Pilot

A to B

TV Campaign

Angel Soft

Goes a Long Way

TV Campaign

Honda Odyssey

Frisbee

TV Campaign

Honda Odyssey

Bedtime

TV Campaign

Honda Accord

Truck

TV Campaign

Honda Civic

Entry Level

TV Campaign

Honda CR-V

In vs. Out

TV Campaign

Honda

Se Vende

Print/Outdoor Campaign

Honda Oddyssey

Se Busca

Print/Outdoor Campaign

Honda

Confetti

Print Campaign

ORCÍ

Day of the Dead Survival Kit

Direct Mail

Static

Movie Poster

Print

Honda

Nación Texas

Interactive

Honda

The 25th Hour

Interactive/App

Honda Accord

Collision Warning System

Interactive

Honda Accord

Tutorial

Interactive

Honda

Museum

Radio Campaign

Honda

Emotion

Radio Campaign

Honda

Personality Generator

Radio Campaign

Honda

Indoor Mishaps

Radio Campaign

See us for who we really are

Use our patented Anti-Cliché Goggles to see the world how we do.

Connect with us

Share with us, be one of us.


Find us!

2800 28th St. Suite 222 P      310.444.7300
Santa Monica, CA 90405 F      310.399.9180
2800 28th St. Suite 222 Santa Monica, CA 90405 P   310.444.7300 F   310.399.9180
Excited to work with us? newbusiness@orci.com
Questions? info@orci.com

Honda Civic 2014

#GolGol

TV Campaign

Honda Civic 2014. Fútbol Song. Rafa Marquez & Kinky, Diego Luna Director #GolGol.

Honda Pilot

A to B

TV Campaign

Things get a little alphabetical when our heroes take the 2013 Pilot on an impromptu road trip and we learn that life is more than just going from A to B.

Honda Civic

Entry Level

TV Campaign

Sometimes your entry-level life can feel like the bottom of the totem pole. But in your fully equipped 2013 Civic, who says you can’t start at the top?

Honda Odyssey

Frisbee

TV Campaign

The Odyssey is a terrible catch, but give it a chance and it will fit right into your family. Adopt one today.

Honda Odyssey

Bedtime

TV Campaign

The 2012 Odyssey tends to get carried away during story-time, but it means well. Adopt one today.

Honda Civic

Truck

TV Campaign

Because long hours and hard work should amount to more than a pair of scuffed work boots and dirty coveralls. The Accord. Luxury for the people.

Angel Soft

Goes a Long Way

TV Campaign

Mother-Son miscommunication reveals just how far 70% more sheets per roll can get you. One roll of Angel Soft goes a long way.

Honda Accord

Father and Son

TV Campaign

When you’re the best of the best, there’s no such thing as a generation gap. The Accord. Made with you in mind.

Honda CR-V

In vs. Out

TV Campaign

The 2013 CR-V is ready to take you to the great outdoors. Go ahead and see how the other half lives. Explore your CR-V side.

Honda

Confetti

Print Campaign

Honda feels like celebrating. Follow our easy instructions and join in on the fun!

Static

Movie Poster

Print

A chilling thriller penned by our own Andrew Orcí. Static. If you hear them coming, you’re already dead.

Honda

Nación Texas

Interactive

The Lone Star State, big enough and proud enough to be its own country. Welcome to Nación Texas.

Honda

The 25th Hour

Interactive

How are you supposed to get any extra time in your day without breaking the laws of physics? It’s simple. You download our 25-hour clock and give yourself the time.

Honda

Collision Warning System

Interactive

In the spirit of the 2013 Accord’s Forward Collision Warning system, we created this web app to help you avoid unpleasant collisions with your significant other, boss, or friends. Accord. Made with you in mind.

Honda

Tutorial

Interactive

We produced a helpful video to demonstrate the proper use of the 2013 Accord’s rearview camera. Because you never know what could be behind you. Accord. Made with you in mind.

Honda

Museum

Radio Campaign

Exploring the Texas highways in a 2013 Pilot might lead you to some interesting places, like Barney Smith’s Toilet Seat Art Museum. Pilot. Escape the everyday.

Honda

Emotion

Radio Campaign

We got up close and personal with the hottest new voiceover talent in town and she gave us a piece of her mind. The 2012 CR-V. More than just talk.

Honda

Personality Generator- Óscar & Verónica

Radio Campaign

With so many models to choose from, even the most specific kinds of people will find something to love about their 2012 Civic. To each their own.

Honda

Personality Generator- Óscar & Verónica

Radio Campaign

With so many models to choose from, even the most specific kinds of people will find something to love about their 2012 Civic. To each their own.

Honda

Indoor Mishaps

Radio Campaign

Highlighting the grievous perils of indoor living, we encourage our listeners to escape to the safety of the wilderness. The 2013 CR-V. Explore your CR-V side. Do it for your own good.