I began my marketing career with Procter & Gamble in Cincinnati, and later served with McCann-Erickson and Young & Rubicam in Puerto Rico and Mexico. Before Co-founding Orci Advertising, I was President & CEO of Doyle, Dane, Bernbach, Mexico. As Chairman at Orci, I assure that fundamental marketing disciplines are applied across our work in all media—both traditional and digital—and focus on building strong client-centered teams.

First as a TV and film producer and today as an ad agency CEO, much of my success has come through bringing people together to create harmony and alignment of purpose. The Orci team works with clients to make deep and lasting connections with consumers that not only weather change, but also accomplish ambitious objectives.

I believe that in this polarized world, there is power in messages of inclusiveness that bring a tone of harmony.

When I started writing ad copy in Mexico, I soon concluded that the meta-objective of every ad was to build on and strengthen the relationship between the brand and the consumer. I call it “building Share of Heart™”. In my current role I ensure that we continue to deliver on building the brand/consumer connection, and on deepening our relationships with our clients, our community and with each other.

By truly understanding the meaning of an agency’s “brand”, I have been able to successfully play matchmaker with the right clients…ultimately leading to happy, long-lasting relationships that stand the test of time. My roots in brand-building began over 20 years ago and was nurtured through working with clients like Mattel and Nestlé at agencies like FCB, McCann and Ogilvy. But it was when I stepped into a sales leadership role at Disney did I start to realize the power of being able to effectively connect a specific brand with other brands. The result of aligning the right partnership was smarter, better, more positive input and output. And I’ve been doing it ever since. I am proud to represent and evangelize the Orci brand. Not just because we’re like one big happy family, but more for what the agency stands for. Orci nurtures community and culture through what they skillfully do best…creating a meaningful consumer relationship that makes impact. Are we a fit for your brand?

I believe successful campaigns are grounded in respect for the target and creative that strives to see beyond the expected in life and inspire what is possible.

With roots from Mexico and Argentina, I am driven by my passion for communications and the Hispanic community. This is my second time working at Orci, having started my career here before moving on to other like-minded, independent agencies like Zubi Advertising and Conexión, working with a wonderful range of clients along the way, including American Airlines, Lincoln Mercury, GE Financial, M&M/Mars, Aflac, Allstate, Moneygram & Bank of the West among others.

A film lover by blood, I also took some time away from the agency world to work on an array of award-winning, multi-million dollar productions as well as independent and Oscar winning box-office successes.

Most recently, I headed up the multicultural division of independent creative agency Heat in San Francisco, helping to integrate Hispanic & General Market campaigns for a Total Market approach. I have now returned for a second tour at Orci, managing Honda & Acura brands.

I am a graduate of the University of Miami with a specialty in International Studies and to continue learning about our diverse world, make it a point to visit at least one new city every year.